The Decision-Making Process - 2267 Words

Table of Contents Introduction 1 Traditional Decision-Making Process 1 Making Rational Decisions 2 Problem Definition-Rational 3 Identify Decision Criteria-Rational 3 Weight the Criteria-Rational 3 Generate the Alternatives-Rational 4 Evaluate the Alternatives-Rational 4 Select the Optimal Solution-Rational 4 Making â€Å"Good Enough† Decisions 4 Making Intuitive Decisions 4 Making Creative Decisions 5 Global Decision Making 5 Ethical Decision Making 5 Key Aspects of the Management Process 6 Decision-Making in Today’s Changing World 6 Global Managerial Decision Making 7 Effective Global Manager 7 What It Takes for a Manager to Be Effective in a Global Scope: 8 Conclusion 8 References 9 introduction Decision†¦show more content†¦The rational decision-making model describes a series of steps that decision makers should consider if their goal is to maximize the quality of their outcome. In other words, if you want to make sure that you make the best choice, going through the formal steps of the rational decision-making model may make sense. The following are the steps taken to come to a rational decision: 1. Identify the problem, 2. Establish decision criteria, 3. Weigh decision criteria, 4. Generate alternatives, 5. Evaluate the alternative, 6. Choose the best alternative, 7. Implement the decision, 8. Evaluate the decision. Problem Definition-Rational First, under this step managers must recognize that a decision is needed and identify the problem to be solved. A problem is typically a difference between the actual situation and what is desired. However, managers often act without understanding the problem to be solved or define the problem in terms of a proposed solution or in terms of its symptoms. For example, in response to employee complaints about salaries being too low (a symptom), managers might define the problem as a comparison of salaries to industry averages (SagePub, 2008). However, the true problem could be that the total compensation package, including benefits, does not suit the demographic characteristics of the firm’s employees. Identify Decision Criteria-Rational Decisions often entail the consideration of more than oneShow MoreRelatedDecision Making Process776 Words   |  4 Pages| Decision Making Process | Choosing a College | | | 3/19/2012 | | It is never easy to make decisions in life, especially life changing decisions. The decision making process is a very difficult process that is used by everyone in one way or another. Some people may alter the decision making process in order to fit their own needs and their own personal circumstances, but there is a model that has been provided in order to show the basic steps. The decision making process modelRead MoreDecision Making Process1454 Words   |  6 PagesYou are a senior manager of â€Å"X† Ltd. You have to take a major decision. Discuss what decision you are making and all the factors you are going to consider. How you are going to make the decision? | | Unilever today is a trusted name in both Bangladesh and other parts of the world. Listening to the people, who buy our products, helped us to grow into one of the world s most successful consumer goods companies. In fact, 150 million times a day, someone somewhere chooses a Unilever product. In theRead MoreDecision Making Process2237 Words   |  9 PagesDECISION-MAKING PROCESS: Decision-making process is a six step process. The stages can be summarized as: (1) identifying and diagnosing the problem, (2) generating alternative solutions, (3) evaluating alternatives, (4) choosing the best alternative, (5) implementing the decisions, and (6) evaluating the results. Identifying and diagnosing the problem The first stage of decision-making is identifying and diagnosing a problem or opportunity. An opportunity is a special type of problem that requiredRead MoreThe Process Of Decision Making1910 Words   |  8 PagesThe process of decision making can be easily understood as selecting one course of action over other courses actions available. There are also steps that are involved in making decisions. These steps include: (1) pinpointing the problem; (2) identifying the cause; (3) setting objectives; (4) formulating alternative courses of action; (5) evaluating alternatives against organizational objectives; (6) choosing the best course of action; and (7) implementing and evaluating the decision (Holzer and SchwesterRead MoreEthical Decision-Making in the Military Decision-Making Process5155 Words   |  21 PagesEthical Decision-Making in the Military Decision-Making Process Contribution to the JSCOPE 2000 Conference â€Å"Moral Considerations in Military Decision Making†. Dr. D. (Desiree) Verweij Lieutenant Colonel G.A.A.M. (Gà ©rard) Cloà ¯n (drs.) Major E.C. (Erhan) Tanercan MED (drs.) E-mail: ilmo@army.disp.mindef.nl Tel: +31 76 527 46 53 begin_of_the_skype_highlighting +31 76 527 46 53 end_of_the_skype_highlighting Introduction A great deal hasRead MoreThe Decision Making Process Of Consumers Essay1679 Words   |  7 PagesIntroduction One of the important objective of marketers is to identify and understand the purchase decision maker. Understanding them helps the marketers in various fields from product manufacturing process to developing a good marketing strategy. The focus of the review of the research is to understand the decision making process by focussing on family buying decision or role of gender in family buying decision. Over the last few years, the pattern of family has changed a lot. Changing are occurring inRead MoreDecision-making Process of Teens786 Words   |  3 PagesTeens often have questionable decisions, baffling adults with how they had come up with those choices. The effects of peers, emotions, and parents in a teen’s decision process. In The Tragedy of Romeo and Juliet, a play by William Shakespeare, teens displayed sudden decisions without the thought of consequences. Teenagers get the opportunity to test their abilities through risks to discover themselves. Decisions do not appea r automatically, stemming from a series of events taken place in the brainRead MoreOrganization Decision Making Process1052 Words   |  4 PagesAn organization continually makes decisions at all levels. Until the past decade, most organizations and their managers and employees operated in an information and knowledge fog, making decisions based on best guesses about the past and present, and making expensive errors in the process. Many have failed throughout the course trying to improve the decision making process, there are many ways that contribute to the failure. Organizations can easily miss the market, by not having the right intelligenceRead MoreThe Process of Decision Making Essay1122 Words   |  5 Pagesgood way. Decision making process is the one of the behavior in human organizational behavior. According to McShane and Von Glinow (2000), â€Å"decision making a conscious process of making choices among one or more alternatives with the intention of moving toward some desired state of affairs†. Decision making is a linear process and it includes six steps such as identifying the problems, gather and evaluate data, list and evaluate alternatives, select best action, implement the decision and getterRead MoreThe Military Decision Making Process923 Words   |  4 PagesDecision making is identifying the problem, analyzing the problem, find solutions for the problem and decide the solution for the problem. This is the army definition of Decision making. â€Å"Decision making is knowing if to decide, then when and what to decide. It includes understanding the consequence of decisions.†(FM101-5) The military decision-making process (MDMP) is â€Å"An iterative planning methodology to understand the situation and mission, develop a course of action, and produce an operation

Marketing Plan for a New Product Essay - 1850 Words

Introduction In this assignment, I am going to invent a product, examine all the environmental aspects surrounding it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company. My product I have chosen to invent a product for which there seems to be a market, or at least, there is no similar existing product. It is a conventional swivel clothesline, but with an additional feature. It will have the ability to keep clothes dry when it starts to rain. This is achieved by the water sensors, which are integrated into the design. They then activate an umbrella like cover that shields the clothes†¦show more content†¦No Worries clothesline will mean that people can go out without worrying about whether or not it is going to rain and their fresh laundry will get wet again. Legal Forces My company could help the environment by employing more people. I first will have to go and get a legal representative for my new company so I make sure the company follows every legal process to be accepted in the legal system. The company will look at affirmative action, tax, and make available benefits for my employees, obey all State law where the company is based. Avoid unions and other factors that could disable my company by collaborating with my employees demand and by coming with understanding when problem occur. For example, laws to protect the consumer, employees, and Health and safety regulations, all must be obeyed. If they are not, there may be serious consequences to deal with. Technological Forces An organization must constantly be aware of technological advances in order to remain competitive and increase productivity. Technology is constantly changing, and to keep one step ahead of the market I must continually keep checks on the advances and use them to my benefit. Cultural Forces I think my clothesline will be successful, partly due to a gap in the market, but also due to the high amount of rainfall and snow in the US. For this reason, IShow MoreRelatedMarketing Plan For A New Product776 Words   |  4 Pages Marketing Plan for a new product Background In 1990, Mr. John and his family in the city of San Francisco had established SH confectionary which has grown to be a big franchisor with 10 stores in the State of California. SH confectioners are interested in adding new products to their product line to expand their business. In order to do so, Mr. John had came up with an idea of selling liquor flavoured chocolates named Grand Marnier in his storeRead MoreMarketing Plan Of A New Product1137 Words   |  5 PagesBackground It’s not too far, about one month ago we six friends were gossiping in our university. We were talking about our new term paper of marketing course. We were discussing what our topic should be. All of us gave so many ideas about our term paper objective, â€Å"Marketing Plan of a New Product†. Suddenly one of us invent the idea to production of â€Å"Date Palm Juice† in a new format which no one ever seen. All of us support the idea and it’s really nice. After that day we started our research onRead MoreMarketing Plan For A New Product2084 Words   |  9 Pageslike a good start. Presenting a new product to the market is not just described as selling and promoting. Certainly, launching a new product needs more than just that, in orders to be highly demanded by customers. Another things also contribute to making a great product: dedicated employees, good strategy, decent information systems, excellent implementation, in special when it comes to introduce a new product to a highly developed market. That is where marketing should be used, as nowadays, successfulRead MoreMarketing Plan For A New Product1357 Words   |  6 PagesWhenever introducing a new product to a current market, an organization will need to prepare for challenges they may face. For this reason, Kohler will need to be smart with our promotional and advertising objectives when introducing Hygieia to the commercial and residential markets. Our objectives will focus on building awareness, creating interest, providing information, stimulating demand, and reinforcing the brand. Working with our big box retailers, we will need to work closely with channelRead MoreMARKETING PLAN FOR NEW PRODUCT4262 Words   |  18 Pagesï » ¿ASSIGNMENT ON MARKETING PLAN FOR NEW PRODUCT SUBMITTED TO: Bankim Chandra Sarker Lecturer Marketing Department, BUBT SUBMITTED BY: Rajeeb Kumar Saha ID# 13142201070 (30th) S.M Rafiqual Islam Rahat ID# 11121201529 (23rd) Mohammad Rasel ID# 12132201078(27th) MBA PROGRAM, BUBT BANGLADESH UNIVERSITY OF BUSINESS AND TECHNOLOGY Plot#77-78 # 9 Rupnagar Mrpur-2, Dhaka-1216 SUBMISSION DATE: 07-01-2015 January 07, 2015 The LecturerRead MoreNew Product Marketing Plan4260 Words   |  18 PagesSYNERGY 3-in-1 Laundry System Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Pg 3 SITUATION ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...Pg 3 2.1 3.0 4.0 Target Market †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 4 NEW PRODUCT INTRODUCTION †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Pg 5 SWOT ANALYSIS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......Pg 6 4.1 4.2 4.3 4.4 Strengths †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 6 Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Pg 7 Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreNew Product Marketing Plan7111 Words   |  29 PagesTABLE OF CONTENTS ACKNOWLEDGEMENT †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ APPROVAL LETTER †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. THE CHALLENGE †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ Product concept and description †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¢ Characteristics †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¢ Strategies to be implemented†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦................................ †¢ Company’s strategic goals †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...... SITUATIONAL ANALYSIS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¢ CompanyRead MoreAn Effective Marketing Plan For A New Product1037 Words   |  5 PagesAn effective marketing plan is one of the most important steps in introducing a new product or service. It is an essential tool in preparing executives, employees, and partners of the company in understanding the strategy to entering the market place with success. Having a solid marketing plan will not only ensure that the company is sticking to the schedule, but that the marketing resources are being disbursed wisely and appropriately (U.S. Small Business Administration). Some of the main objectivesRead MoreNew Product Launch Marketing Plan922 Words   |  4 PagesNew Product Launch Marketing Plan Joanka Lewis MKT/571 July 1, 2014 Larry Moore New Product Launch Marketing Plan Organic Baby Products are a new product that would allow your baby to be health and safe at the same time. The products are made with only natural ingredients which allow the consumer to feel comfortable about using and purchasing the products. The market segmentation will show how this product is marketed to a targeted buyer PLC StrategyRead MoreMarketing Plan for New Product Launch2326 Words   |  10 Pages{draw:frame} SUPERIOR UNIVERSITY LAHORE Project Name: Marketing Plan for new product launch Presented To: Sir Kashif* *Mahmood Group Name : The Stallionz Leader Name Id: Imran Shoukat MBP Members Name Id: Muhammad Arslan Dilawar MBP Abuzer Shabbir MBP Hassan Raza Muhammad Kashif Munir Company N*ame:* The Glimmers Limited. Company Logo: {draw:frame} Product Name: {draw:frame} * * * *Contents of Marketing Plan Part 1: Executive Summary Part 2: Purpose

To kill a mocking bird Free Essays

To Kill a Mockingbird Courage cannot be defined with simple words but rather by an individual’s actions. Despite many different definitions courage is someone’s internal fortitude to do something that may frighten others. In To Kill a Mockingbird, by Harper Lee, Gem’s definition of courage changes from the beginning to the end of the book. We will write a custom essay sample on To kill a mocking bird or any similar topic only for you Order Now At the beginning of the book Gem’s definition of courage is from an innocent perspective and by the end of the book Gem has an experienced definition of courage. Gem learns the lea definition of courage from it being demonstrated in his everyday life in Macomb. At the beginning of Harper Lee’s , To Kill a Mockingbird Gem shows a naive, innocent view of courage because of his fears. Dill dears Gem to touch the Raddled house, which has always been one of his worst fears. Gem displays courage by touching the Raddled and hides his angst when reporting back to Dill and Scout. Gem dreads touching the Raddled house only because of his scary childlike imagination. Lee writes,†Gem threw open the gate and sped to the side of the house, slapped it with is alma and ran back past us†(118). Gem’s courage comes into play when he is told to do something he terrifies by his peers. Gem continues to demonstrate an innocent perspective of courage in the early part of the novel. Gem still has an inexperienced view of courage because he is still at a youth and is immature to his surroundings. Gem’s youthful imagination forms ideas to get in contact with the horrifying Boo Raddled. He decides to put a note on a fishing pole and stick it threw the Raddled window. The note was asking Boo out for ice cream, so the children can meet him. Harper Lee says, â€Å"Were asking him real politely to come out sometimes, and tell us what he does in there – we said we wouldn’t hurt him and we’d buy him an ice cream† (62). Gem’s perspective of courage is slowly starting to advance because he was scared to death when he first went on the Raddled property. Gem demonstrates an innocent perspective on courage by engaging in childish games but he begins to learn the real view of courage by witnessing his dad in action. Gem believes Tactics doesn’t have courage until he shoots the Mad Dog to save the community from harm, UT Gem’s view is still a naive one. The Mad Dog is beginning to approach in the distance when Officer Heck Tate throws Tactics the gun. Tactics takes the gun and walks to the center of the street showing no hesitation. Even though Tactics hasn’t shot a gun in 30 years he kills Mad Dog with a single shot showing an outrageous amount of courage. Lee states, â€Å"In the fog, Gem watched our father take the gun and walk out into the middle of the street† (127). Tactics has an abundant amount of courage, even to something that he hasn’t done in 30 years. Although Gem thinks Tactics shooting the dog is courageous, he learns the real definition through the actions of Mrs.. Dubos. Gem’s adult definition of courage is beginning to form from experience in the Macomb community. Gem learns the real definition of courage from Mrs.. Dubos who was a recovering morphine addict . Mrs.. Dubos makes a goal for herself to die free of her weakness. She dies UN-addicted to morphine and she is Gem’s real definition of courage. Harper Lee says, â€Å"When you are licked before you begin but you begin anyway and see it through no matter what† (119). Mrs.. Double’s fight exemplifies to Gem, no matter how hard something looks to never give up. Mrs.. Dubos didn’t give up on her morphine addiction and came out on top. Mrs.. Debase teaches Gem the true definition of courage, and Gem does a fantastic Job exemplifying it in front of the courthouse. Gem is beginning to have an experienced adult like sense of courage. In front of the courthouse Tactics is sitting one night and the mob shows up asking to see Tom Robinson. Gem and the kids run to Tactics because they knew his life is in danger. Tactics tells the kids to leave and Gem shows an extraordinary amount of courage saying that he wasn’t leaving. A mob member grabbers Gem telling Tactics he will make him leave. Scout stares kicking the man in the shins and eventually put Gem down. Gem still refuses to leave his father and tells him we are staying. Lee says† Tactics stood trying to make Gem mind him. I ant going was his steady answer to Attic’s threat request and finally † please take them home Gem† (204). Gem not leaving his fathers side until the mob departed shows how courageous Gem is becoming. Gem demonstrates an innocent perspective on courage by engaging in childish games, but he begins to learn the real view of courage witnessing his dad in action. Gem is beginning to demonstrate a more experienced sense of courage, from confronting the mob to saving Scout from Bob Lowell. Although Gem previously had a naive perspective of courage he now has a more experienced and adult like sense of courage. Gem and Scout are attacked when walking home from the Halloween play. Gem pushes Bob Lowell off of Scout saving her from any serious injuries. If Gem didn’t push Bob Lowell off of Scout then he would eve mostly likely stabbed and killed her. Gem Jumped in and freed Scout from being harmed potentially in any way. Harper Lee states, â€Å"His stomach was soft but his arms were like steel. He slowly squeezed the breath out of me. I could not move. Suddenly he Jerked me back and forth to the ground, almost carrying me with him† (351). Gem will not let Bob Lowell hurt his little sister in anyway so he does everything in his power to protect her from being injured. After Gem learns the real actions of courage and has an experienced view he saves Scout from Bob Lowell. How to cite To kill a mocking bird, Papers To Kill a Mocking Bird Free Essays In Harper Lee’s To Kill a Mocking Bird, Atticus Finch possesses many characteristics that shape him as a man, a lawyer and a father. Atticus is a wise man, devoted to justice and equality, and who feels it is his duty to live his public life as he does his private life. Atticus is also a very honest and loving father who has nothing but the best intentions for his children, Scout and Jem. We will write a custom essay sample on To Kill a Mocking Bird or any similar topic only for you Order Now Atticus is devoted to putting his legal profession before his self-image, or public perception, and is able to realize that the individual worth of a man without incorporating physical appearances. All the positive characteristics Atticus Finch possesses contribute to the reason why he is very respected and liked by most of the people of Macomb County as well as his family and close friends. Atticus living his public life as he does his private life defines what he stands for and holds a duty he feels is important for him to fulfill as a man. When Atticus and Sherriff Heck Tate discuss what caused Bob Ewell’s death the night he attacked Jem and Scout, the Sheriff tells Atticus that Bob killed himself when he fell on his knife. However, Atticus does not believe Heck and he believes that Jem killed Bob and tells Heck Tate â€Å"If they [Scout and Jem] hear me saying downtown something different happened-Heck I wont have them anymore. I cant live one way in town and another way in my home. †(367) This quote shows Atticus is willing and devoted to make any sacrifice to live an honest and unconcealed life including letting the public know, Jem killed Bob Ewell. Atticus always tries to be the best father he can by trying to get his kids to notice and appreciate all of the good things that are present in the world even in such a prejudice and discriminatory town such as Maycomb during the 1930’s. When Atticus and Jem are talking about the recently deceased Mrs. Dubose, Atticus tells Jem. â€Å"Courage is not a man with a gun in his hand. It is knowing you’re licked before you begin but you begin anyway and you see it through no matter what. You rarely win, but sometimes you do. †(149) By telling this to Jem Atticus taught Jem an important life lesson. He taught Jem success is not always about winning, but instead just trying to fight for a good cause. Atticus believed you were successful if you fought for a good cause, even if you failed. Atticus is committed to always doing the right thing when it comes to his profession whether it means he will be risking his reputation or even his life. This trait of Atticus is clearly demonstrated when Scout questions Atticus about the Tom Robinson case and says, â€Å"Atticus, are we going to win it† and he replies â€Å"No, honey† which leads to her question â€Å"Then why-† (101). Atticus is revealing to Scout that even though he has more to lose than to gain out of this situation he is accepting of that because he is doing what his conscience is telling him is the noble, fair thing to do, and he is trying to ignore all the negative influences that appears to him in Maycomb County. This is also revealed when Atticus is protecting Tom from a group of dangerous men who are looking for revenge outside the jail. Atticus holds them off and risks his own safety to protect Tom because he knew Tom did not deserve what those men outside the jail were looking to do to him that night. Atticus is a humble, honest and devoted man. He is one of the few people in society who puts the needs of others before himself. By sharing the characteristics he acquired over many years with his children he is supporting them with the foundation to living a morally good life according to the standards of what they believe is right and wrong and not what it is made out to be by society. By sharing his knowledge and skills as a lawyer with those who are wrongfully convicted he is establishing justice in those parts in which justice seems not to exist. Atticus Finch is a man of good moral who sets a perfect example for those who are looking for a role model, a hero, and a loving father. 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Unilever Policies Review free essay sample

Unilever is a global company which produces great amount of products every-day consumption. It has such brands as Lipton, Calve, Knorr, Dove, Rexona, Sunsilk, Domestos, etc. As you can see from this list this company is a real giant not only because it spreads its influence on a plenty of product markets, but is also known in different geographical areas. It has sustainable presence in more than 100 countries. Its corporate social responsibility system is aimed at 3 main spheres: customer relations, impact on environment, employees loyalty. Environmentally-friendly approach Unilever products are life-meaningfully dependent from water. For producing any kind of Unilever product, not only supplier but the company uses huge amount of water. As Unilever is concerned about decreasing resources of fresh water on the planet, it obliges its suppliers and all the plants all around the world to use water reasonably to minimize the damage to the nature. Employment policy Unilever is proud of everyone working in each of the numerous plants all over the world. We will write a custom essay sample on Unilever Policies Review or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Most important spheres of concern are labor security, hygiene and appropriate working conditions. As Unilever says, it implements new technologies to simplify the job of everyone. According to the special annual corporate review â€Å"Unilever sustainable living plan†, Unilever spends millions of dollars every year on inventory of new technologies which can possibly improve the working conditions of its employees as well as the quality of life of everyone on this planet. Customer health and fitness As well as positioning its products as healthy and appropriate for people with different health diseases, Unilever provides its customers with advice about how to achieve healthy life-style and keep the body fit and energetic. You can see these recommendations on different brochures and even on the packs of products. This is how Unilever helps the society to fight obesity, cancer and other dangerous hazards of our century. All the written above here was summarized from the official site of Unilever. And on the first sight everything seems OK, but surfing the Internet I encountered on terrible article about employee treatment in Pakistan. There are a lot of plants of tea production on the territory of Pakistan (brands Lipton and Brooke Bond). But only 22 out of 700 employees of the factory in Khaneval work on the permanent basement. Formally Unilever doesn’t break any legal policy, as it rewards the employees the minimum allowable wage, but at the same time these workers has no right to appeal the working scheme as it doesn’t provide them with rewards on illness and to earn this minimum wage they should work 26 days a month. But being outsourced these workers has no opportunity to beat this scheme except for strikes. To my mind, such huge company as Unilever which has global presence shouldn’t use such â€Å"dirty† schemes of cost-cutting. Instead of this it should give the workers the right to outspeak their mind by creating special committee, defending the rights of these workers, because the problem is not in financial motivator but in peoples’ meaningfulness to this company. If there is no way for me to complain, how can I be meaningful for my company